I run my business primarily from facebook, why? Well why not? It has always worked for me, I have gotten almost all of my customers through facebook fans including lots of returning customers. I love sharing progress of current custom orders, fabrics, sales etc in a visual way. Because Little Blossom Quilts is a teeny tiny business, this has worked really well, in short Facebook has been my friend for the last two years.
But all of that recently changed when I had a realisation recently (thanks to Facebook telling me), that only a very tiny proportion of my fans ever get to see my posts. What this means that each time I post, maybe 1/3 of my fans see my posts MAXIMUM, and these are the fans that facebook decides should see the posts. UGH.
After examining my “post” statistics (147 people saw this post) I became quite alarmed and wondered what on earth I could do.
After a bit of research I found this great article which explains the reason why ‘Uh-oh Facebook pages only reach 17% of fans‘.
The short answer is you cant do much to get around facebook’s ranking algorithm which is pretty annoying for very small businesses. Isn’t it interesting that at the same time that our page reach went down, the “pay to promote” button appeared? The bottom line seems to be, that you need to pay to reach the current fans you have, do YOU have $5-10 to spend per facebook post? I certainly don’t.
After wailing and gnashing my teeth I did a bit more research and found that the way to try and reach more of your current fans is to get very savvy with your posts and try some of these ‘5 tips to maximise your facebook posts‘ or try to ‘increase your local business facebook reach‘. The aim is to get your fans liking and sharing EACH post, otherwise each post reaches less and less fans. Gee thanks facebook.
All of this had led me to think that I need to diversify the way I contact my customers. When I saw this article ‘Facebook or Blog‘ it made things clearer, I realised that I need to be interacting directly with my customers in a number of ways, not just through facebook.
I will be firing up the blog as a more regular way of updating customers on order (please subscribe -click on the RSS feed button in top right hand corner!). I will be setting up a newsletter to keep you up to date with what is happening.
I have also set up a Madeit store front to increase my customer exposure. This is where all Little Blossom Quilts products will be sold from now on (add it to your favourite Madeit stores). There is a simply gorgeous fairy quilt for sale in there right now.
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I would love to hear how the facebook changes have affected your business and what you are doing to combat it!